Steve Cherubino is the creator and host of Podnutz.com: a podcast network of computer-centric shows. He is also the producer of some downloadable products on the web such as the Laptop Repair Video Collection, Tech Site Builder, and How to Podcast Package. He believes these are of some value to society, but again, Steve is sometimes delusional.
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Resource Mentioned:
- Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
Success Quote
- “Always maintain good relations with your public.” – L’Ron Hubbard.
Business Failure
- Steve was releasing product after product and meeting failure after failure. Finally, after almost 50 failed attempts, he launched a winner. Listen to learn what kept him going.
Entrepreneurial AHA Moment
- Wow, a recurring theme here? His clients, fans, and friends were all asking him for the same thing. When he finally created it… voi·là… SUCCESS!
Current Business
- Steve is making a significant pivot and turning towards a passion… music. Find out what he has in store for us!
Small Business Resources
- Google.com: Search the world’s information, including webpages, images, videos and more.
Best Business Book
- Multiple Streams of Income by Robert G. Allen.
Interview Links
- How To Podcast.biz
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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Full Transcript
John Lee Dumas: Hire Fire Nation and thank you for joining me for another episode of EntrepreneurOnFire.com, your daily dose of inspiration. If you enjoy this free podcast, please show your support by leaving a rating and review here at iTunes. I will make sure to give you a shout out on an upcoming showing to thank you!
John Lee Dumas: Okay. Let’s get started. I am simply thrilled to introduce my guest today, Steve Cherubino. Steve, are you prepared to ignite?
Steve Cherubino: Yes, I am.
John Lee Dumas: Alright! Steve is the creator and host of Potnutz.com, a podcast network of computer-centric shows. He’s also the producer of some downloadable products on the web such as Laptop Repair Video Collection, Tech Site Builder and How to Podcast Package. He believes these to be of some value to society, but again, Steve is sometimes delusional.
I’ve given Fire Nation a little overview, Steve, but why don’t you take it from here and tell us who you are and what you do?
Steve Cherubino: Well, right now, I’m kind of in like a transition stage. I don’t know what I am, but what I like to produce is media for the Internet and media on the net, and mainly podcast is what I do.
John Lee Dumas: Well, that’s good stuff, and I look forward to delving into more of your transition later in this interview. For now, let’s jump over to your success quote because at EntrepreneurOnFire, we start every show off with our spotlighted entrepreneur’s favorite success quote. It’s our way of kind of getting the motivational ball rolling. So Steve, what do you have for us today?
Steve Cherubino: I have a quote. It’s probably not exact. It might be a paraphrase, but it’s from L. Ron Hubbard. The quote is “Always maintain good relations with your public.” That might seem kind of boring or whatever, or you might not fully get it now, but basically, any business decision I make podcasting, selling products or whatever, I apply that. I don’t think it’s a good idea to get any type of flame war or start any controversy. I like the idea of always maintaining good relations with your public, and sometimes that means sucking it up. It could mean many things, but when I adhere to that, I never have a problem. I don’t have trolls following me. I don’t have certain things happening to me that maybe if I was just like lashing back at people and starting flame wars and stuff, that that would happen. So I think it’s a good quote to live by, businesswise.
John Lee Dumas: I definitely think it’s a great quote, but can you really take us down to the ground level now. Give us an example of a time where you’ve actually put that quote into use with a specific experience.
Steve Cherubino: Oh yes. I have to put that quote into use often, especially when I get like a critical email from a listener. Like if I’d been doing a podcast and somebody doesn’t like what I said or we go to a topic that he doesn’t like. It happens when I talk about Apple quite frequently [Laughs]. You get critical emails. A lot of times, my first reaction is like I just want to lash back at the person and be like, “You’re an idiot! Shut up! Don’t ever email me again,” but I don’t do that. You know what, I actually probably wouldn’t say that, but I don’t do that. I try to understand where they’re coming from and I’ll usually just let them know that they were heard, and that kind of makes them go away. I’ll be like, “I totally understand” or “I understand your opinion,” or something like that, but I maintain good relations. I don’t try to start anything or if they want to start something, I don’t try to keep it going. Yes, my best example for that is the emails I get from critical listeners.
John Lee Dumas: That’s the thing too, is that most of those critical listeners, they’re looking for you to come back and engage them in a way that they can continue to magnify their criticisms. So you’re just feeding the flames of their fire, which is exactly the opposite of how you want to be spending your energy.
Steve Cherubino: Absolutely. It’s true. There’s a certain percentage of the people around that the only they want to do is destroy. They never want to be constructive and they just want to bring things down, and that’s their purpose. So yes, if you feed into that, you’re just playing their game.
John Lee Dumas: I like to think of it as a percentage where 20% of people are always just going to be very positive about what you do and they’re going to have nothing bad to say about you and your brand. 20% are going to have nothing but bad things to say about your brand, and you’re really not going to be able to convince either of those two segments to change their opinions. They’re just there and that’s fine. It’s really the 60% in the middle that I really strive to serve. People that are really liking EntrepreneurOnFire and what it’s all about, and just want more.
Steve Cherubino: Yes. Totally! I mean, if you keep it positive, the goal of your podcast and a lot of mine are like to educate and entertain people, and that’s a positive thing. You don’t want to taint that with anything. It’s much more fun when the gears are all working smooth.
John Lee Dumas: Absolutely, Steve. Let’s use that to move into our next topic, which is failure. EntrepreneurOnFire, it’s about the journey of the entrepreneur. The lessons that we can pull from your journey so valuable. So take us back to a time in your journey as an entrepreneur where you faced a failure or you came across an obstacle or you just had a challenge that you had to overcome. Share with EntrepreneurOnFire your experience.
Steve Cherubino: A failure? Well, they’re never fun, but the main thing that I’ve found in entrepreneurs that I find time after time, because I like to read a lot of biographies on people who are successful, is persistence, and they always persist. If you don’t have that quality, entrepreneurship for you is going to be a tough journey. For me in particular, I’ll give you an example. I started out doing Internet marketing a couple of years ago before I did podcast. I wanted to try to see if I could just make money online. I set up some sites and I set up some advertisements using Google, and I just pointed the ads to the site. I said, “Wow! I’m going to make so much money!” and then you get nothing. Just absolutely nothing, and then you get back to the drawing board. So you try something else. You try a new twist on it or you try a new site and you say, “Okay. I learned from that. I know what I did wrong. Let me try this.” You get nothing. Still nothing.
You just kind of keep going back to the materials and studying and learning new things, and it’s kind of like that quote, “if you throw enough stuff against a wall, eventually something will stick.” I remember after maybe doing 50, just trying to start 50 different ad campaigns for my Internet marketing, I finally just hit one that was just gold, and it was just like the thing I was looking for. It made me the income I needed to pay my bills and stuff, and it was a hit. So if I didn’t persist and get through the failures, then I would have never made it to that point.
John Lee Dumas: Absolutely. That’s the thing about failing, is that every failure that you had gives you a little aha moment and a little just inspiration that it makes you realize, “Wow! I’ve really learned from that experience in some way, shape or form. I know now what doesn’t work or I know something that does work within that whole sea of failure there,” and you just continue to take little mini steps forward until you just really hit that major success. That’s really inspiring.
We’re going to get into the aha moment later, but one thing I want to talk about right now, and that’s that word “persistence” because I really love that word and you also mentioned you read a lot of autobiographies. That just made me think of the Henry Ford biography that I read. He just had this situation where he had a boardroom full of people, all of the smartest engineers, and he said, “You know what? I want to create a 6 cylinder engine,” because at the time, there was only four cylinders. The smartest guy in the room, his Chief Head Engineer, stood and said, “Listen, that is just impossible. There is no way that you can ever create a 6 cylinder engine. It just is not physically possible,” for whatever reason that he gave.
Henry said, “Okay. I appreciate your opinion. Now please leave.” Essentially, you’re fired. When that guy left, he turned to the rest of the people in the room and he said, “Okay. So we’re not going to be of that mindset. It is absolutely possible to create a 6 cylinder engine. Go do it.” Now, obviously, it was possible to do, and now we even have 8 cylinders and beyond. So it’s just that kind of persistence and not taking that negativity. Can you pull out another lesson like that, like that persistence that you’ve had that pulled you into the success after all of your failures?
Steve Cherubino: Divulging ideas to others. If you come up with a good idea and you tell people about it, that’s usually your first gut reaction. You come up with this great idea and you’re like, “Well, I got to tell people about this. It’s such a good idea.” I’ve learned through experience, and reading from others, that that’s probably not a good idea to do. When you have your brilliant idea that you absolutely know is going to work – this is my opinion – don’t really go around consulting others and seeing what they think. Just do it.
Everybody has their own reality, and a lot of times when you come up with a brilliant idea, it’s so real to you, this idea, and you know it’s going to work because you already have it all figured out in your head. When you tell it to somebody else, their reality will most likely clash against that idea and they’ll find everything that’s wrong with it. So I think most of my success, especially when I started podcasting, was I didn’t go around saying, “You know, I think I’m going to start a podcast. What do you think?” I didn’t go to my family and say, “I think I’m ready to podcast now.” I didn’t go to my friends and say, “Do you ever hear what a podcast is? I think I’m going to try doing one of them.” I just bought a mic and started podcasting and I didn’t really tell people around me basically what I was doing until it was really off the ground. So I think that that success came from ignoring everybody else’s reality, knowing really what I wanted to do, and just pushing my reality and making it real. Then once your reality is real, then other people can see it and they go, “Oh yes. Well, he’s really doing that. That’s a real thing,” but in the beginning stages, it might be tough to create a reality and have other people be all into it and without actually just doing it and getting it off the ground yourself.
John Lee Dumas: That is so true. Another great entrepreneur said, “Don’t worry about convincing other people about your great ideas because if it’s really a great idea, you’re going to have to jam it down their throats.” People have a really hard time grappling with exactly what they encompass in every way, shape and form, as you’re alluding to.
Steve Cherubino: Yes. The best example, because I recently listened to Steve Jobs’s biography. The audio book. So I’m in my car listening to that for a couple of weeks. They brought up a cool thing in his biography. The people that were around him called this thing that Steve Jobs had a reality distortion field. Basically, what it was was they assigned this to Steve Jobs and it was basically this thing that Steve Jobs would come up with an idea and say, “This is what I want to happen,” and like you said with the Henry Ford example, they would all say that’s just totally impossible and they would think his reality is distorted and that they’re dealing with an impossibility when what was really happening was Steve Jobs was coming up with an idea, knowing it was going to happen, and damning everybody who got in his way of making that happen. So it wasn’t really a reality distortion. It was like a new reality being created, and that was really the way his innovation came about. I really respect that about him, that he really adhered to his own reality. To me, that’s integrity.
John Lee Dumas: That’s a lot of integrity and so many lessons can be pulled with that. We’re going to use that to transition now to our next topic. We’ve already discussed a lot of the different failures that you had as you were going through your 50 different iterations. Thank you for sharing the insight with that. That’s just really helpful. We also discussed the little aha moments that you had that kind of built up each failure into a better failure until you finally had that great success. Can you take us back into a point in your journey when you just really had a great aha moment, when a light bulb just really on and it was a defining moment in your business for Podnutz, for whatever products you were creating or doing? Do you have an aha moment, Steve?
Steve Cherubino: Yes. I have one I could think of. When I started Podnutz, which is a podcast about computer repair, I was the owner myself of a computer repair business. I was doing that every day, going to work and fixing computers. It was my own business so I kind of set my own rules and stuff. I became really good at fixing laptops and I loved fixing laptops. Just tearing the things up. I just tear them apart and put them all back together, never missing any screw. All the screws would be there and I got really good at it.
Now, I’d come home after I was on the job of fixing computers, and I would talk about what I did that day. That was basically my podcast. I would come home and talk about all the computer jobs I did that day. A lot of computer repair technicians who tuned in to my podcast would get something out of that and go, “Oh, you know what? I had that same type of job today. Thanks for the tips, Steve,” and stuff like that. Well, what kept recurring as I was doing my shows and talking about laptops was the best feedback I was getting was, “Wow! Laptops! I’d love to learn how to fix laptops. Can you tell us more about fixing laptops?” That kept coming up – laptops, laptops, laptops. In the forums, they’d be like, “We want to learn more about laptops.”
So the aha moment for me was there’s a demand for learning how to fix laptops. That’s when I decided to make a set of videos on how to fix laptops, and all I did was every time a laptop came into my shop, I’d set up a camera and film the repair. I did that for about 40 machines and I released my Podnutz Laptop Repair videos. They sold really, really, really well and paid my bills for years. The aha moment was it’s just a simple marketing term. It’s find out what people want and give it to them. It’s literally that simple. I found out what people wanted kind of accidentally. The podcast was basically serving all of my listeners without even me knowing it, and they were telling me what they wanted and I gave it to them and they bought it. So that’s a great marketing tip, is you got to find out what people want, and then you just give it to them. You can make lots of money that way.
John Lee Dumas: That’s a two-part equation. Finding out what they want and then giving it to them. Now for you and for most people, giving it to them is the easy part because you already had the knowledge, the skills and the expertise to make that happen. The hard part for most people is actually finding out what that pain is, is to really digging deep enough or to going out and asking that question to the right people, to your clients. So you were able to do that, and since you were able to do that, you were obviously able to take the next step and just push your expertise to work in the form of videos and you were very successful with that. So that is a great marketing tip. It’s a phenomenal aha moment and some great lessons learned from that. So thank you for sharing.
Steve Cherubino: Yes. No problem.
John Lee Dumas: Steve, have you had an I’ve made it moment yet?
Steve Cherubino: It hasn’t really happened because I’m always looking to increase and improve things and I’m never quite satisfied. I’m very impressed with the growth of Podnutz, and it really was a grassroots type of growth. I mean I didn’t really do too much marketing. The coolest thing is I’ve met so many cool friends from the people that listen to my shows, that I just recently went out and actually met face-to-face for the first time in Ohio at a Linux convention, but that, I digress. So it wasn’t really like an I’ve made it moment, but it’s just like a this is cool type of moment, riding a wave type of moment. I think I will have an I’ve made it moment, but usually, to me that entails – I don’t know. I guess my standard would be in the millions of dollars. That would be an I’ve made it moment.
John Lee Dumas: I love the answers to this question, Steve, because they’re always so different from every entrepreneur that I interview. It’s so important as an entrepreneur to set goals, but it’s also so important that once you reach those goals, that you look back and say, “Wow! I’ve actually accomplished this. I’ve achieved what I set out to do,” and then you turn back to the forefront and you set that next goal to another higher plain to continue to elevate yourself and your business. It does sound like you are appreciating the journey. Would that be a fair estimation?
Steve Cherubino: Yes. Absolutely. I love what I’ve been doing for the last few years. It’s just been a blast for me.
John Lee Dumas: That’s awesome. Speaking of a blast, you were definitely alluding at the beginning of this interview that you’re in a little bit of a transition phase. So let’s move to the next topic now. This is your current business. What were you recently in and what is it it seemed as though you’re transitioning to?
Steve Cherubino: I decided to do like a complete pivot on what direction I want to go as a professional. I ran Podnutz for several years and I was a podcaster/content creator for several years. That was basically my job, making video products and podcasting. Like making the How to Podcast videos, the laptop videos and doing podcasts every night basically of that week. I had this little bug since I was a kid where I really wanted to be in the music field. I wanted to be in the music industry. I wanted to make music. I was a musician as a kid. I was good. I made an album on a four-track tape player when I was a kid and it came out really good and I could play a bunch of instruments. I never really pursued that.
Finally, this little bug caught up with me in present time, present day, and said, “Look, are you going to do this or not?” So I said yes. Definitely. I mean what I’m basically doing now is I’m a musician now. So I went from being a podcaster/content creator to a musician. A completely different profession, starting from scratch, but there is some tie-ins together. I love computers – obviously, because I made laptop repair videos and I owned a computer repair business – and I love music. Well, in this day and age, I’m really seeing more and more that those two really, they actually do come together. Basically, I’m making computer music. I’m using my computer to make almost every song I make, and I don’t even have to pick up an acoustic instrument. Even though I can play them, I don’t. So this is a kind of fun transition where I get to play with computers and make music at the same time, but I still consider myself a musician now.
John Lee Dumas: That definitely is a fun transition and there’s so much enjoyment to be following something that you’re really passionate about. So it’s great to see that you’re actually transitioning into this and it’s obviously extremely important that you know how to play these instruments so you can understand the different dynamics of it while you’re creating it on your computer.
Steve, the word “entrepreneur” is a mystery to most people. They hear the word “entrepreneur” and they really kind of scratch their heads sometimes and they’re like, “What exactly does an entrepreneur do? I don’t get it.” There’s no one answer for this obviously, and there’s no one answer for you, but you do have common tasks that you’re doing every single day, day in and day out, as an entrepreneur. Can you pull back the curtain and share two tasks that you do as an entrepreneur every single day?
Steve Cherubino: Two tasks that I do as an entrepreneur? One is constantly coming up with new ideas. As an entrepreneur, you’re usually creating something out of nothing. So you have to have quite an imagination to pull that off. I’m always coming up with ideas, picking the best ones and starting to execute them. So you got to come up with ideas as an entrepreneur. That’s the first task I do, and sometimes it happens when I don’t even want it to happen. You just come up with ideas and you just have a whole boatload of them, but pick the best ones that seem the most practical and just go for them, or the ones actually that you have the most passion for and go for them. That’s one thing I do as an entrepreneur.
The second thing I do is observe. You have to see what’s going on around you. You have to see what your competitors are doing. You have to see if there actually is a demand for a product that you want to create. So like I said, I make computer music. Well, my goal is to sell this music and I’ve been posting it on some stock music sites to sell for somebody who wants to use it for TV or commercials or podcasts or whatever. I would like to make that type of music.
Well, I’d go on these websites and I see what my competitors are doing. What kind of music are they creating? What are people buying? What are the hottest hits right now? Does everybody want a song that sounds like an Apple commercial? Does anybody want this? So I’m doing research. So I’m observing what’s going on in my field and seeing where I could fit in and get an edge there. So those are two things I do.
John Lee Dumas: So what is your vision for the future?
Steve Cherubino: Professional music videos. So I want to be able to write songs fulltime and be able to sell them. I’d like to perform live shows with my music and make a lot of people happy with the music. My goal with my music is I want to get people to move. I want to get people who are feeling down to be happier, who are having a bad day to have a better day after they’re done listening to the music, and to go out to a concert with my music and just have fun being outside and enjoying it and dancing and just enjoying life. So that’s my goal.
John Lee Dumas: That is a worthy goal and a worthy endeavor, Steve. I really wish you the best of luck in that.
Steve Cherubino: Thanks a lot!
John Lee Dumas: So we’ve now reached my favorite part of the show. We’re about to enter the Lightning Round. This is where I provide you with a series of questions and you provide us with a series of amazing and mind-blowing answers. Does that sound like a plan?
Steve Cherubino: [Laughs] That’s quite a demand you’re putting on me.
John Lee Dumas: [Laughs]
Steve Cherubino: They all have to be amazing and mind-blowing?
John Lee Dumas: Mind-blowing, for sure. Amazing, we’ll see.
Steve Cherubino: [Laughs] Okay. Yes, it sounds fun.
John Lee Dumas: What was the number one thing that was holding you back from becoming an entrepreneur?
Steve Cherubino: Fear.
John Lee Dumas: How did you overcome that fear, Steve?
Steve Cherubino: You got to get out it of your head. If you sit in front of a computer for eight hours a day, you tend to get a little introverted. When you go outside, take walks, keep your body healthy, eat good foods and do things that make you look outwards instead of inwards, the fear goes away and you just become more able. So if you do have fear, go out for a walk, look at things, get some fresh air, come back, and you’ll feel a little bit better. So that’s basically my technique for handling the fear.
John Lee Dumas: It’s such a great technique too. I live here in Portland, Maine and there’s a lot of local small tech conventions that I’ll go to. Even though there’s only a handful of people, I mean, just going there and coming back, I get so invigorated by just that interaction. Then I’ll go to the bigger conferences like the BlogWorld and the DotComXpo and Social Media Marketing in San Diego and those massive conferences, and you just come back and you’re just so energized by the people around you and the interactions that you have. It’s so important. Especially in the day and age where you literally can, like you said, just be 100% introverted in a 5 feet by 5 feet office, working all day by yourself on a computer.
Steve Cherubino: Yes. Absolutely. People force themselves to just grind that work out, and you’re being less productive that way. I always, after I write a couple of songs or write a song, I just go out and take a walk or I go play with my cat for 10 minutes and just do something else. That really helps. I’m kind of jealous of your location there. You’re able to go to all those conferences and stuff.
John Lee Dumas: Yes, they’re great. It’s a cool little town. So Steve, what’s the best business advice that you ever received?
Steve Cherubino: Do everything as a professional. I think that’s really good advice and I try to adhere to that. When I create products that I want to sell, I really try to make sure they are as professional as I could possibly make them. When there’s a part of them that I’d feel like I can’t do professionally, I try to find somebody who can do it for me. So if you’re not a good artist and you need good art, try to find somebody to make some graphics for you if you know you can’t draw. But do everything you do as a professional and it’ll definitely pay off.
John Lee Dumas: What’s something that’s working for you or your business right now?
Steve Cherubino: I think technology is. I’m such a geek so I love all of my devices and computers and stuff. So I use that and the Internet to just get everything done. So the way technology is working right now and moving along is definitely working for my business.
John Lee Dumas: So I’ve recently interviewed Andrew Warner from Mixergy and he really encouraged me to throw this question into my Lightning Round. So I’m going to. I’m just testing it out for the next couple episodes. So you’re one of the lucky ones.
Steve Cherubino: Great!
John Lee Dumas: What is something that I should have asked you that I didn’t?
Steve Cherubino: If you had one tip that you’re dying to give to budding entrepreneurs, what would it be?
John Lee Dumas: I’ll let you answer your own question.
Steve Cherubino: Passion. Follow your passion. It’s going to be really, really tough and very efforty to have persistence on a given path if you’re not passionate about that path. So if you’re going to be an entrepreneur in something, make sure it’s something you absolutely love and love to do, and that’ll get you like 90% of the way there.
John Lee Dumas: Love it! I’m assuming that “efforty” is the opposite of effortless?
Steve Cherubino: [Laughs] Yes. I like using efforty.
John Lee Dumas: Okay. Perfect! I just want to clarify for all the listeners, and myself.
Steve Cherubino: I have a friend who makes up a lot of words and I think it’s rubbing off of me.
John Lee Dumas: [Laughs] Steve, do you have an Internet resource like an Evernote that you’re just in love with right now that you can share with Fire Nation?
Steve Cherubino: A resource that I love? I would have to say my life has been simplified by Google and Google Docs and Google Drive and Gmail and the Google products. I’m a Gmail junkie. I check my email all the time. Google makes it so easy to just like manage things from wherever you are on any device, and I think without those tools – now if Google didn’t make them, I’m sure somebody else would. So I’m not trying to just like be a Google fan boy here, but Google has made it really easy on my life with all their Google products.
John Lee Dumas: I love it. I run EntrepreneurOnFire on the Google app system, so it’s incredible.
Steve Cherubino: Yes.
John Lee Dumas: Steve, what’s the best business book that you’ve ever read?
Steve Cherubino: “Multiple Streams of Income.” Great book. I had like no money. I was like switching jobs. I had nothing. I was broke. I went to the public library, picked out that book and a couple others and started reading it, and it really, really turned on some lights for me. An awesome book.
John Lee Dumas: Love it! So this last question, Steve, is my favorite, but it’s kind of a tricky one. So take your time and digest it before you come back with an answer.
Steve Cherubino: Okay.
John Lee Dumas: If you woke up tomorrow morning and you still had all the experience, knowledge and money that you currently have today, but your business had completely disappeared, forcing you to start completely with a clean slate, which many of our listeners find themselves with right now, what would you do in the next seven days?
Steve Cherubino: Wow! That is a great question! Do I have a laptop or am I so broke that I don’t even have a laptop?
John Lee Dumas: You have a laptop.
Steve Cherubino: I’d flip open that laptop, find out what’s trending on Google [Laughs]. I’d actually open up Google AdWords. Look at some tools. Google AdWords has an ad words keyword tool. I’d start punching in some keywords and see what the popularity of those keywords are. Like computer music. If I wanted to be a musician, I’d type “computer music” and see if there’s a demand for it. That’s a great tool to find out if there’s a demand for something. I would find out what there is a demand for and I would just get started trying to create a product for that thing.
John Lee Dumas: That’s some great specific actionable advice, Steve, and you’ve given us some great advice this entire interview and we are all better for it. Give Fire Nation one parting piece of guidance, then give yourself a plug, and then we’ll say goodbye.
Steve Cherubino: The best guidance I could give you is do what you love, guys. Do what you love. Don’t let anybody tell you what you should love and what you should do. I should have done music when I was coming out of high school, and now I’m 37 and I’m just starting it now. Most people know at a very young age what it is they really, really want to do. Do that thing. Don’t let anybody stop you.
John Lee Dumas: I love it. Give yourself a plug.
Steve Cherubino: I have a set of videos I created from several years’ experience of podcasting at howtopodcast.biz. Half of those videos, I posted them up recently for free on YouTube under the YouTube user name “HowToPodcastBiz. So check them out, watch them for free. Enjoy it. I hope you get some tips on how to podcast and you could apply that to basically anything you’re doing.
John Lee Dumas: They’ve definitely helped me, Steve. I will definitely say they’re of great quality. Thank you again for your time. Fire Nation salutes you, and we’ll catch you on the flipside.
Steve Cherubino: Thanks, John.
